How Performance Marketing Software Improves First Party Data Utilization
How Performance Marketing Software Improves First Party Data Utilization
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The traditional method of tracking conversions on a web site, utilizing pixels, is having trouble with transforming internet browser privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less exact than it needs to be.
Server-side monitoring is an extra secure option that helps to bypass these limitations, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual journeys across channels.
Furthermore, this kind of monitoring enables services to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides online marketers much more ownership over the data they send, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place beyond the website, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Much less susceptible to fraud
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the site's very own web server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it lowers the range of information management and provides companies more control over transmission, making it normally extra reliable. Because of this, it's less susceptible to information difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this lead scoring automation is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints enforced by browsers and ad blockers.